Privacy Policy
Last updated: June 2023
1. We care about your privacy
We care about protecting and respecting your privacy. In order to serve you better and provide you with the best customer experience, we need to collect some personal data about you. This Privacy Policy will help you understand how we collect and use your personal data, who we share your personal data with, and how you can control the way your personal data is collected and used by us.
If you access or use our website (https://www. gnclivewell.com.hk) (which we will refer to as “Site” in this Privacy Policy) as a visitor/guest, or apply for a reissuance of your existing GNC Gold Card membership (“Membership”), then this Privacy Policy is deemed to be agreed by you and will apply to you. If you do not agree with this Privacy Policy, please stop using our Site and do not apply for reissuance of your Membership.
Sometimes, we may send you a new notice to explain how we may use your personal data in specific situations, and will always give you the choice to opt out of such uses.
2. Who are we?
The Site is owned and operated by General Health Development Limited (“GNC”, “we”, “us” and “our”), the data controller. Personal data we collect about you will be used in line with this Privacy Policy.
3. How do we collect data?
Your personal data will either be provided by you, collected by us, or any affiliates of DFI Retail Group Holdings Limited (“DFI Retail Group”), or captured automatically when you access or use our Site. For example, we collect your personal data when you complete your reissuance of your Membership application, when you purchase a product, when you send us emails or when you browse our Site.
4. Are you over 18?
Our Site is only intended for people over the age of 18. If you are under the age of 18, please do not use our Site, or apply for the reissuance of your Membership.
5. What information do we collect about you?
It may be necessary for you to provide us with certain personal data in order for you to use our Site. We will let you know when such data is essential. All other personal data is up to you to provide or not, as you prefer.
a. Your Membership
If you register for the reissuance of your Membership , some of the personal data we may collect about you includes:
• your full name, month of birth, age group, gender, email address, telephone number
• your Membership status and activities relating to your Membership;
• your transaction history or payment details when you purchase anything from our retail outlet (including the product or service purchased, the date of purchase, date of delivery, any refunds or exchanges, shipping address, payment preferences, the cardholder’s name, credit card number, expiry date and billing information);
• if you are a member of any loyalty or rewards programme operated by us or any members of the DFI Retail Group (“Rewards Programme”), information about your membership number, any rewards you redeem or points that you accumulate regarding purchases, and your points balance; and
• your shopping preferences, including brand preferences and the types of products and services you may be interested in.

b. When you visit our Site
We may use online tracking technology such as cookies, pixel tags, web beacons and other similar technologies to automatically collect information about:
• your visits to our Site, such as your browsing history, how long you stay on our Site, and how often you visit;
• your location information as provided by your mobile or other device when you interact with our Site, including your IP address and general geographic location; and the device that you use to browse our Site (e.g. your device ID, operating system, type of device, browser type and version, other system activity, and third party sites you were using before interacting with our Site).
You have the right to disable any of these online tracking technologies. To learn more about how we use the above data, please see the section below on Online tracking technology.
c. Other information
We also collect some of your personal data whenever we communicate with you (e.g. email content, contact information, etc.), or when you complete any voluntary surveys and questionnaires we may send you from time to time (e.g. your demographic information and feedback).
6. How do we use your information?
We will only use your personal data to process any application for reissuance of your Membership.

7. Who do we share your information with?
To protect your privacy, we will endeavour to only share with third parties data which has either been aggregated and anonymised or which otherwise does not contain your name or contact details. However, there may be limited circumstances where we will share data (which may include your personal data) with third parties who may or may not be located overseas, as detailed in this section. By using our Site, or applying for the reissuance of your Membership, you agree to allow us to share your personal data with third parties and to the cross-border transfer of your personal data in accordance with this section. Regardless of where we store or process your personal data, we are committed to protecting it and will take reasonable steps to safeguard it in accordance with this Privacy Policy and all applicable laws.
a. DFI Retail Group
Your personal data may be transferred to any DFI Retail Group members for any of the purposes we have set out above. However, we will not provide your personal data to any DFI Retail Group member in order for them to send you marketing materials regarding their own products and services, unless we obtain your prior consent.
b. Partner
We partner with Dairy Farm Company Limited – Macau Branch (“Partner”) in Macau, GNC”, “we”, “us” and “our” shall include our Partner as the context may require.

c. Service providers
Your personal data may be shared with our or any DFI Retail Group members’ service providers (including agents and contractors) who process personal data on our behalf to help us administer and operate our Site, to fulfil, administer and process your transactions, to conduct data analytics, to help aggregate and anonymise the personal data, or to carry out any of the purposes set out above. These may include IT vendors, back-office and front-end or ancillary service providers, marketing agencies, data management and analytics service providers, and customer contact services. Our service providers may contact you on our behalf or on behalf of our DFI Retail Group members, for any of the purposes set out above.
We only use trustworthy service providers, who are under a duty of confidentiality to us and/or member of the DFI Retail Group, and are only permitted to use your personal data in accordance with this Privacy Policy.
d. Professional advisors and assignees
When necessary, we may share your personal data with our professional advisors, including lawyers, accountants, financial advisors and insurers. Your personal data may also be shared with third parties in connection with any merger, acquisition, consolidation, restructuring, sale of assets, financing or any other similar scenarios involving the transfer of some or all of our business assets.
e. Government and regulatory authorities
This Privacy Policy is governed by the laws of the Hong Kong Special Administrative Region of the People’s Republic of China (“Hong Kong”). We strive to handle your personal data in accordance with any data privacy laws that we believe apply to us. Your personal data may be shared with regulatory authorities, courts and other governmental agencies to comply with any legal or regulatory requirements, orders or requests. Any dispute concerning the terms and conditions of this Privacy Policy, shall be subject to the exclusive jurisdiction of the courts of Hong Kong.
8. Aggregated and anonymised data
Aggregated or anonymised data that does not include any personally identifiable information, may be used by us, any members of the DFI Retail Group or other third parties for various purposes, including enabling them to better understand customer needs or to improve and adapt their operations, products and services, or for the purposes of industry benchmarking, machine learning, research or analytics.
9. Direct Marketing
If you have opted to receive offers and promotions from us, we may use your personal data to:
• send you direct marketing communications in connection with the latest news, events, updates, contests, promotions, offers, products, services and rewards offered by us or any members of the DFI Retail Group, which relate to our Site, Reward Programmes, retail, clothing, accessories, cosmetics, beauty, healthcare and wellness, personal care, toiletries and medical, baby care, maternity care, insurance, financial, music, sports, lucky draws and contests, food, beverages, dining, travel, transportation, banking, electronics, home, household, textiles, telecommunications, groceries, office and business supplies, technology, outdoor furniture and accessories, furniture, lighting, décor, home accessories, media, e-commerce platforms and facilitators, and publications;
• analyse your preferences, online behaviour and transactional history in order to gain insights, so that we can customise the content and types of news, events, updates, contests, promotions, offers, products, services and rewards that we present to you via our Site, our direct marketing communications, social media or other communication means; and
• in conjunction with any seasonal events, lucky draws and contests or other promotional activities.
We may send you direct marketing communications and market research invitations by email or through online banner advertisements, post, telephone, SMS or WhatsApp Messenger.
Before providing you with direct marketing communications, we will always ask for your consent. You can choose at any time not to receive any direct marketing communications from us. Please see the section on Your rights below.
10. Can DFI Retail Group members send you marketing materials?
If you have agreed to receive marketing communications from us, members of the DFI Retail Group may occasionally act as our service providers and send marketing communications on our behalf. However, we will not provide your personal data to the members of the DFI Retail Group for them to send you marketing materials regarding their own products or services, unless you allow this.
If any members of the DFI Retail Group wish to send you any marketing materials regarding their own products and services directly, then they must obtain your separate consent for this. We are not involved in any marketing done directly by any members of the DFI Retail Group that concerns any Reward Programmes, or products or services offered or provided by them. If you agree to receive any marketing materials from any members of the DFI Retail Group, then please carefully read our respective member of the DFI Retail Group’s own privacy policies.
11. How do we keep your information secure?
We take the confidentiality and security of your information seriously. We take all reasonable steps, including the implementation of technical and physical security measures, to ensure that all your personal data held by us is kept secure and safe from any loss or unauthorised disclosure, use and modification. All transactions under the terms and conditions of this Privacy Policy are based on the encryption of data exchanged between you and us on our secure Site.
12. How long do we keep your data for?
We will keep your personal data only for so long as is necessary to fulfill the purposes outlined in this Privacy Policy, unless the law requires us to keep it for a longer period. Once we no longer need your personal data, we will either irreversibly anonymise or securely delete it on our servers.
13. Your rights
a. Access and correction
You have the right to access and correct your personal data held by us, at any time, by sending an email to our Data Protection Officer at personaldata@dairy-farm.com.hk.
In order to ensure that your personal data is kept as accurate as possible, please notify us at the email address above of any changes to your personal data.
b. Opt-out of direct marketing
At any time, you can ask us to stop using your personal data to send you direct marketing communications, or you can customise how you would like to receive direct marketing communications from us. You can exercise your rights to do this by:
• following the unsubscribe instructions in the marketing communications we send to you.
We will stop using your personal data to send you marketing communications in accordance with your request. However, we may still send you non-promotional communications and may use non-personally identifiable information collected via cookies and other tracking technology to display marketing information via online advertising banners on websites and apps visited by you.
We are not involved or responsible for any marketing materials sent directly by our DFI Retail Group members that concern any Reward Programmes, or products or services offered or provided by them. If you would like to stop receiving any marketing materials from our DFI Retail Group members, then please contact them directly in order to unsubscribe from their mailing lists.
14. Online tracking technology
Cookies are small text files that are stored on your browser or device by websites, applications, online media and advertisements when you visit a website.
We use cookies and other similar identification technologies such as web beacons and pixel tags on our Site, emails and online advertisements for various purposes, including verifying users; remembering user preferences and settings to enhance your experience when you return to our Site; delivering relevant content and advertisements based on your preferences, location and usage patterns; monitoring, evaluating and optimising the operation of our Site; tracking and measuring the effectiveness of our advertising campaigns; and analysing traffic on our Site and the websites of our DFI Retail Group members.
You can exercise your right to choose whether or not to accept cookies by adjusting your browser settings to modify your cookie preferences. Most browsers are set to accept cookies by default, but you are free to remove or block all browser cookies. However, if you turn off your cookies, some of our services may not function properly and you will not be able to receive the most efficient and personalised experience.
15. Links to other sites
Our Site may contain links to other third party websites and applications, including those of our DFI Retail Group members (“Third Party Sites”). We do not own or control, and are not responsible for the privacy practices of those Third Party Sites. We encourage you to remain alert if you follow any links to leave our Site, and to review the privacy policies of those Third Party Sites so that you are aware of how your personal data may be collected and used by such third parties.
16. How do we manage updates to this policy?
From time to time, we may update this Privacy Policy to reflect new technologies, regulatory requirements or any other changes that may be necessary. We will notify you of any updates in accordance with your preference settings and, where required by law, obtain your consent. We will inform you by emailing you at the email address you provided us, and/or by posting a notice of these changes on our Site.
17. How to contact us
If you have any questions or comments concerning this Privacy Policy, you can contact our Data Protection Officer at personaldata@dairy-farm.com.hk.

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